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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

The average click through rate of display ads is 0.1%. ( DoubleClick ) . DoubleClick ). DoubleClick ). DoubleClick ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). million people and resulted in 416,000 clickthroughs at an >8% CTR. 77% of Web display ads are never seen.

Banners 100
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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

DoubleClick got 1.7% Small Biz Lead Gen Surges with Social by eMarketer. B2B Spending on Social Media to Explode by eMarketer. Organic Search Still Reigns by eMarketer. Yet for paid [italics] clicks, keywords of 4-6 words in length drive the highest average CTR at 1.1-1.2%. and Windows Update at 3.3%.