Why CMO’s Need To Be More Involved in Ecommerce
Buzz Marketing for Technology
MAY 15, 2013
The question is: who inside the company can embody these traits and help the CEO rule the roost? Armed with the science of data analysis and the art of consumer engagement, the CMO is well positioned to emulate merchant princes of old and join the ranks of retail royalty. Placing the CMO in charge allows for the best of both worlds.
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