Customer Experience Matrix
FEBRUARY 24, 2009
Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework. That last point morphed into a discussion of the increased integration between marketing and sales.
Hubspot
FEBRUARY 22, 2011
Automate Nurturing Through the Sales Cycle - Market2Lead found that nurtured leads have a 23% shorter sales cycle. Lead nurturing is a way for the marketing team to help with the sales process and nurture more leads through the sales funnel.
SnapApp
JUNE 5, 2018
Marketing can create targeted content to fill gaps at pivotal points in the sales cycle. Sales have all the content needed to close qualified prospects who are deep in the consideration phase of the sales cycle. Close leads faster : Market2Lead found nurtured leads have a 23% shorter sales cycle.
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