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Implementing Personalization at Scale in B2B Marketing Campaigns

SalesIntel

Some examples of tailored content include personalized email content, SMS blasts, product recommendations, videos, or targeted ads. Some channels you can use include email, SMS, social media messaging, web, mobile apps, or even physical retail spaces. You can deploy a multichannel approach.

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B2C Marketing Automation: How it’s Different & Examples to Get Started

SendinBlue

B2C’s shorter sales cycle leaves less time to convince potential customers. As a result, B2B marketers build more detailed profiles for each contact, often using CRM software. While email automation works well whatever your audience, B2C strategies are more likely to involve other channels like SMS and social media.

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Best Growth Hack Strategies for B2B Companies

SalesIntel

Outbound sales involve the task of proactively reaching out to prospects through outbound calls, emails, SMS, professional platforms, or social media messaging to convert them into buyers. Outbound sales cycles tend to be longer since by necessity there is more warming and education involved compared to inbound leads.