B2B Marketing Automation: 5 High-Impact Tactics to Drive More Sales
SendinBlue
APRIL 19, 2021
Introducing the idea of a lead scoring model—giving leads a ‘score’ to denote their engagement level. . With Sendinblue this consists of creating a custom CRM attribute for the score, determining the actions that deserve points, then setting up an automation workflow that’ll add points to the score. Multi-channel campaigns.
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