The 4 Types of Data You Need to Identify Accounts for Your ABM Program
Engagio
JULY 10, 2017
The most important step in the 6-step process for Account Based Marketing is choosing which target accounts will receive the focus of our resources. The kind of data inputs will vary for your organization depending on many factors, but the process will likely include these a mix of these. Firmographic Information. Intent data.
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