support-team CRM Forrester Personalization SEM 
Valasys
MARCH 12, 2019
66% marketing teams have a Chief Marketing Technologist (CMT) in place as investment budgets in Marketing Technology (MarTech) has jumped from just 22% in 2017 to 29% making marketing technology the single biggest investment area for marketing resources. Customer Relationship Management (CRM). Optimization of Experiences.
chiefmartech
MARCH 14, 2017
How are martech capabilities successfully adopted by other teams across tmarketing? What skills are needed to be successful with martech, and how do you build an effective team? When to staff your marketing team with experts versus generalists. How to land and unleash talent at the intersection of marketing and technology.
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