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Content + Intent Data: Informing Content Based on Interest

Content4Demand

There are multiple types of intent, but for purposes of this conversation I’ll describe account-level intent and person-level intent and provide the use cases for account-based intent. In theory, a progressive company could use intent data to facilitate personalization at scale.

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Mastering modern marketing technology leadership over 2 intense days

chiefmartech

We’ve committed to donating $100 to Girls Who Code for every entry in The Stackies & Hackies , up to $10,000 , so we’ll see if we hit our goal. (By Big thanks to our title sponsors Amplero and Workfront for sponsoring the Stackies & Hackies Awards and opening reception!).