operations CRM Forrester Personalization SEM 
KEO Marketing
SEPTEMBER 1, 2017
It simplifies processes involving email marketing, CRM, lead nurturing, lead scoring, and contact management. According to Forrester Research, B2B marketers who implemented marketing automation software increased their sales pipeline by an average of 10%. Enhance personalization of marketing communications.
chiefmartech
MARCH 14, 2017
This is pure marketing operations gold. Learn how they apply analytics to inform decisions like which movies to make, which actors to cast, and when to release the final product — and overcome the operational challenges of connecting disparate data sources in a way that is actionable.
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