Avoiding Cascading Zipper Failures between Marketing and Sales
ViewPoint
AUGUST 21, 2012
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The structural catastrophe is Sales not following up THE SUPERMAJORITY OF SALES LEADS (60% or more) and salespeople failing to make their forecasts as a result.
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