CRM Forecasting Intent Leads MQL 
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DECEMBER 8, 2021
The point here is to avoid obsessing over attribution and instead look at which channels drive more Leads and MQLs. As you get this measurement set up, start asking questions like: Which campaigns and channels are driving the most Leads and MQLs? What are the cost-per-Lead and cost-per-MQL?
Heinz Marketing
NOVEMBER 4, 2019
If that number right, the forecast, which I’d argue is the single most important number any company has and you don’t have a process to get there, you don’t have a process to run predictable revenue. Kevin: We’ve moved very far beyond our marketing’s producing MQL and sales, the same as MQL, are no good.
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