Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
KoMarketing Associates
JANUARY 29, 2015
As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. Ultimate success and failure of the campaign should be determined through an agreed upon list of productivity goals coupled with the overall results of the campaign. At what cost?
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