The B2B Marketer’s Quick Start Guide: ABM Orchestration
Heinz Marketing
AUGUST 5, 2021
This doesn’t have to be your criteria but could be some key differentiators between platforms. I.e., the ability to route accounts from the ABM platform into your CRM system based on a certain stage or action. Account targeting functionality. Does the platform leverage AI-based technology or data? ABM Orchestration Platforms.
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