CRM De-duplication Lead Scoring Case Studies 
Pam Didner
SEPTEMBER 16, 2020
Identify the areas where marketing can add value. Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. Event Marketing. Demand Generation.
ANNUITAS
OCTOBER 6, 2010
Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind.
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ANNUITAS
SEPTEMBER 7, 2010
Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process. These technologies included a marketing automation platform and a CRM system. This particular case is indicative of how many respond when things don’t work out as intended.
TrustRadius Marketing
SEPTEMBER 8, 2022
Customer relationship management ( CRM ) may be the most common business software on the market. We go into the pros and cons of this powerful business software and offer up good CRM options for beginners. . We go into the pros and cons of this powerful business software and offer up good CRM options for beginners. .
6sense
DECEMBER 10, 2021
It’s hard to believe, but Day 2 of Breakthrough crammed even more value into the day. It also leveraged 6sense, Bombora, G2, and other platforms to develop its buying stage scores. And sales insights are also extracted (digital account insights in SFDC, activated accounts in CRM hosted sales platforms). Profile score.
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