CRM Database Marketing De-duplication Process 
Biznology
JANUARY 30, 2015
Then, develop a very simple process by which reps pass their data to this group. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. How do I match and de-duplicate customer records effectively?
Biznology
AUGUST 26, 2013
from market research). Qualification questions (from lead qualification processes). Unique identifier (to match and de-duplicate records). Start with contact records, whether they sit in a CRM system, in Outlook files, or even in Rolodexes. Survey questions (e.g., Customer service history. But don’t stop there.
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