CRM, Data Hygiene, Database Marketing and Validation

How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

DECEMBER 15, 2020

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. . What best practices should we put in place?

Lead Scoring

Lead Scoring Lead Ranking Leads Lead

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

JANUARY 30, 2015

But also keep in mind when importing data to enhance your records that appended data will always have its limitations, and is best viewed as directional, versus real “truth.” Be careful not to build targeting or segmentation processes that are primarily dependent on appended data.

De-duplication

De-duplication Work Management Marketing Management Marketing Attribution

B2B Marketing Zone

How Quickly Should I Suspend or Delete Non-Responsive Leads?

6 thorny data problems that Vex B2B marketers, and how to solve them

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