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How Metadata Fundamentally Changed My Approach to B2B Marketing

Metadata

APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. I understand this cautious mindset, but here’s my advice: ignore the noise around you and experiment as much as your budget allows, even if the channel, tactic, and strategy aren’t #trending. I was instantly hooked.

Cost per Lead 52
Cost per Lead CPO B2B Marketing Advertising Agencies 52
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How the Terminus Fall Release Shines a Light at the Top of the Funnel

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. B2B marketing departments were trying to shift towards creating meaningful relationships with entire teams and buying groups but were ill-equipped to do the job, and sales was unmotivated to partner beyond the MQL handoff.

Top of Funnel 20
Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20
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