Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter
Metadata
JANUARY 8, 2024
Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue. Keep reading to find out.
52 
Let's personalize your content