Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)
Engagio
JANUARY 27, 2021
“When you use another DSP you don’t have very good control of how your ads get distributed across your accounts. ” Traditional demand generation vs. the ABM model. You need Marketing and Sales and Service to all be working together to have a coordinated account experience. ” Super-sucker DSPs.
71 
Let's personalize your content