Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)
Engagio
JANUARY 27, 2021
“When you use another DSP you don’t have very good control of how your ads get distributed across your accounts. ” Traditional demand generation vs. the ABM model. They have ABM programs for some accounts and they have their traditional demand gen programs for everything else. ” Super-sucker DSPs.
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