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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry? Why has content marketing gained such prominence in the modern marketing mix? Where is the marketing industry headed?

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

Why LinkedIn Lead Generation is Perfect for B2B Marketing. In-person, offline events have always been seen as the best way to deliver impactful B2B marketing : think conferences, trade shows, and other professional gatherings. Go Deep with LinkedIn Sales Navigator.

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article thumbnail

Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry? Why has content marketing gained such prominence in the modern marketing mix? Where is the marketing industry headed?

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

52% of b2b marketers use video as part of their content marketing mix. 84% of b2b companies are using some form of social media marketing. Online CPM rates have little correlation with actual advertiser value delivered. Only 23% of the Fortune 500 (largest companies) maintained a blog in 2011, while 37% of the Inc.