Who’s Driving the Data Movement? Social Media Managers
Buffer
JULY 25, 2019
Here are some of the ones from social media that could be big differentiators and decision-makers: Referral traffic — Helps you understand what content drives people to your website. Cost per thousand (CPM) / Cost per click (CPC) — These ad measures tell how efficiently your copy, creative, and call-to-action are performing.
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