Cost Per Thousand CPM Differentiation ROAS 
Buffer
JULY 25, 2019
Here are some of the ones from social media that could be big differentiators and decision-makers: Referral traffic — Helps you understand what content drives people to your website. Cost per thousand (CPM) / Cost per click (CPC) — These ad measures tell how efficiently your copy, creative, and call-to-action are performing.
Single Grain
DECEMBER 23, 2019
Smart Bidding works for a number of PPC goals, including: Target CPA : Generate new leads and customers for your desired cost per acquisition. Target ROAS : Get the best return on investment (ROI) on your spend. The Masthead on TV screens is only available on a CPM basis. It is currently in the beta stage.
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