The Big List of Content Marketing Acronyms
Brandpoint
JUNE 24, 2021
CPM: Cost-per-Thousand (impressions). CPM is most often recommended if your goal is to increase brand awareness. The CTA may be to download an e-book, read a blog post, visit a product page, sign up for a newsletter, etc. CTR: Clickthrough Rate. So, clicks / impressions = CTR. CRM: Customer Relationship Management.
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