A Jargon Busting Guide to B2B Programmatic Advertising
Inbox Insight
DECEMBER 18, 2018
A centralized, service-based organization that serves as a managed service layer, typically on top of a Demand Side Platform ( DSP ) and other audience buying technologies; managing bid-based ( biddable ) media and audience buying. Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille.
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