CPL, Studies and WOM - B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. CPL: Cost-per-Lead. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. 60 Common Marketing Acronyms. CPC: Cost-per-Click (See PPC). Learn more here.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

24) Cost-per-Lead (CPL). Typical middle of the funnel offers include case studies or product brochures -- essentially anything that brings your business into the equation as a solution to the problem the lead is looking to solve. 95) Word-of-Mouth (WOM). Learn more about creating a powerful WOM marketing strategy here.).

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B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

The Ultimate Dictionary of Marketing Terms You Should Know

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