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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A computer programming term meaning a series of rules. law passed in 2003 that establishes the rules for commercial email and commercial messages, it gives recipients the right to have a business stop emailing them, and outlines the penalties incurred for those who violate the law. CPL: Cost-per-Lead. WOM: Word-of-Mouth.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. 24) Cost-per-Lead (CPL). 95) Word-of-Mouth (WOM). Learn more about creating a powerful WOM marketing strategy here.).