Remove CPL Remove Process Remove Sales Qualified Opportunity Remove SQO
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Making Sense of Marketing Acronyms: Part 1

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CPL (Cost Per Lead) The cost of finding your next potentially viable lead. SEO (Search Engine Optimization) The process of optimizing your website to rank higher in search engine results. SQO (Sales Qualified Opportunity) A potential customer who has shown interest and is ready to move forward with a sale.