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Making Sense of Marketing Acronyms: Part 1

Bluetext

CPL (Cost Per Lead) The cost of finding your next potentially viable lead. MQL (Marketing Qualified Lead) A lead that your marketing team has deemed likely to convert into a customer based on their engagement with your marketing efforts. ROAS (Return on Advertising Spend) Your ROAS can be described like this.

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Best B2B Marketing Agencies: Top 10 Choices for 2023

Single Grain

Achievements: Single Grain designed a customized digital solution to help Twenty 20 reduce their cost per MQL by 72.49%. They helped Amazon Agency drop the CPL from $141 to $15 , creating 68 new leads and three website conversions by retargeting the audience and creating unique content.