CPL, Loyalty and WOM - B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

CPL: Cost-per-Lead. Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. You can decide if a given action is a lead or a sale.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

24) Cost-per-Lead (CPL). Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers. 95) Word-of-Mouth (WOM). Learn more about creating a powerful WOM marketing strategy here.). Learn more here.). 25) Crowdsourced Content.

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B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

The Ultimate Dictionary of Marketing Terms You Should Know

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