CPL and Inbound Marketing - B2B Marketing Zone

A Nurture Strategy for Content Syndication Leads

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.

Lead Ranking

Lead Ranking Lead Scoring Cost per Lead CPL

Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

FEBRUARY 11, 2014

As co-founder and CEO of Captora , Paul is now channeling his expertise into a new generation of marketing technology that captures and converts new buyers across inbound marketing channels. PA] Captora quickly solves three of Marketing’s biggest challenges: 1. HS] What’s the key problem that Captora solves? [PA]

Paid Content

Paid Content Demand Generation Agencies Cost per Lead Lead Ranking

B2B Marketing Zone

A Nurture Strategy for Content Syndication Leads

Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

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