Remove CPL Remove Inbound Marketing Remove Persona Remove Vendor

A Nurture Strategy for Content Syndication Leads

The Point

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low.

CPL 148

Why Inbound Marketing Is Failing & What You Can Do About It

Integrate

Inbound marketing efforts play an important role in B2B marketing success. But inbound alone won’t achieve the goals being placed on most B2B marketing organizations today — for three reasons. Marketing is Increasingly Accountable for Pipeline & Revenue.

CPL 75

Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

As co-founder and CEO of Captora , Paul is now channeling his expertise into a new generation of marketing technology that captures and converts new buyers across inbound marketing channels. PA] Captora quickly solves three of Marketing’s biggest challenges: 1.

Act-On 244