86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?
Directive Agency
APRIL 21, 2023
However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views.
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