41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . 2: Marketing Qualified Leads (MQLs). . 4: Cost-Per-Lead (CPL). . 5: Opportunities. . Chris Schaefer.
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