Making Sense of Marketing Acronyms: Part 1
Bluetext
MAY 8, 2023
CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people! CPL (Cost Per Lead) The cost of finding your next potentially viable lead. SEM (Search Engine Marketing) Using paid ads on search engine results pages to drive traffic to your website. ROAS (Return on Advertising Spend) Your ROAS can be described like this.
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