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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Activities such as conducting an online search, downloading a white paper, or registering for a webinar each generate intent signals. Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising. Pipeline marketing The sometimes-long path customers take from lead to customer.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Activities such as conducting an online search, downloading a white paper, or registering for a webinar each generate intent signals. Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising. Pipeline marketing The sometimes-long path customers take from lead to customer.