Buffer

JULY 25, 2019

If you follow our weekly newsletter , then you’ve likely seen just how many unique and original social media strategies pop up daily. Owned vs. earned — A breakdown of how often the content you share on social media drives website traffic versus the content that others share is driving traffic (word of mouth).

Social Media 68

Social Media Cost Per Thousand Media Cost Per Click 68

Convert

MARCH 14, 2022

Let’s be honest: Your ROAS post iOS 14 is plummeting. Technically, the conversion rate can be used to refer to any desired action you want visitors on your site to take—click a button, make a purchase, sign up for your newsletter—but in this context, we’ll focus on the visitor to customer conversion. What is Conversion Rate?

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

Let’s be honest: Your ROAS post iOS 14 is plummeting. Technically, the conversion rate can be used to refer to any desired action you want visitors on your site to take—click a button, make a purchase, sign up for your newsletter—but in this context, we’ll focus on the visitor to customer conversion. What is Conversion Rate?

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52