Custom Reports: Measuring Lead Generation Conversions with Google Analytics
NuSpark Consulting
MARCH 9, 2013
A goal is simply a defined metric you’d like to track, whether it be a view of a page, content that is downloaded, or a multi-page interaction such as average time on site or pages per visit. For example, “Google” is a source, “organic” and “cpc (cost per click or paid search)” are mediums. The first thing we’ll review are goals.
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