Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter
Metadata
JANUARY 8, 2024
It typically comes in the form of clicks, organic traffic, engagements, and email opens, which don’t show any validity.” According to Forrester, over 90% of survey respondents said buyers “completely” or “somewhat” trust peers for vendor advice. A few branded search terms for Metadata are Metadata, MetaMatch , and Marketing OS.
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