Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook?

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we create fun, visual posts using popular memes that engage our audience AND link to a landing page with a registration form — and then we promote the post to make sure more people see it. LinkedIn Advertisements.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Albacross

APRIL 24, 2019

Cost Per Click (CPC) and Cost Per Mile (CPM). If you’re paying for each click that you get, then that’s CPC. If you’re paying per mile (one thousand impressions), then that’s CPM. Here are the respective formulas: CPC = Advertising Cost / Clicks. Here are the respective formulas: CPC = Advertising Cost / Clicks.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Brandpoint

JUNE 24, 2021

CPC: Cost-per-Click. CPC is one of a few advertising options when creating new campaigns on most platforms. CPM: Cost-per-Thousand (impressions). When paying for an online ad, rather than paying for clicks (CPC), you can pay a flat rate for every thousand impressions that your post receives. CPL: Cost-per-Lead.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118