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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?

Paid Content

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand

The Big List of Content Marketing Acronyms

Brandpoint

JUNE 24, 2021

So go ahead and Ctrl + F or Command-F and search the acronym you’re looking for. AVE: Ad-value equivalency. Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2.

Paid Content

Paid Content Lead Ranking Top of Funnel CMS Development

B2B Marketing Zone

Digital Advertising Terms and Jargon Every Marketer Should Know

The Big List of Content Marketing Acronyms

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