The Ultimate B2B Marketing Glossary
Envy
FEBRUARY 13, 2021
Dynamic Keyword Insertion is a cool Google Ads technique that lets you customize PPC ad content according to the searcher's query, in order to boost CTR. PPC ads use CPC, CPA, or CPL to decide how much you'll pay each time. In B2B marketing, SWOT analysis helps you decide marketing strategy.
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