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How to do marketing personalization at scale

Martech

To answer this, here’s a look at some how well-known companies are successfully using a range of different marketing personalization software solutions. This let Domino’s create personalized customer journeys for different cohorts based on behaviors and build hyper-relevant audiences using SQL traits.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Starbucks uses a gamified mobile app that draws on data like purchase history and location to get as personal as possible, allows customers to customize their drinks, and encourages further use with its rewards system – which skyrocketed their revenue to $2.56 billion: Dive Deeper: How AI Helps Add Personalization to Your Email Campaigns.