CPA CPL CTR Online Marketing 
Digital B2B Marketing
JUNE 7, 2012
SMM : Social Media Marketing. UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. CPA : Cost per Action. Used for performance-based online advertising buys, the cost is based on the number of actions (such as a registration or purchase) delivered. CPL : Cost per Lead.
Hubspot
JUNE 19, 2014
CPA: Cost-per-Action. Marketers use it to figure out spending for the desired action they''re are driving people toward. CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. This factors heavily into CAC/CoCA, and is a metric marketers should keep a keen eye on.
Expert insights. Personalized for you.
100 
Let's personalize your content