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how to use social media - lessons from ama digital conference

The Effective Marketer

Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.) the AMA Tampa Bay chapter didn’t have a blog, a wiki, or a discussion forum on their website where attendees could continue the conversation.

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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. The system also extends beyond sales and marketing functions to include customer forums, Wikis, support tickets, project schedules with tasks assigned to individuals, and coupons.

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Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. Entiera Insight is a marketing automation system primarily for companies that sell to consumers. This is unusual among consumer marketing automation vendors.

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Top 5 Open-Source Project Management Software Tools

TrustRadius Marketing

While these tools can help you manage all aspects of a project lifecycle—they often come with a large price tag. One trade-off for no-cost options is limited functionality and fewer customization options. If you plan on going the open-source route, the cost-savings will add up. Enter project management software.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Creative, innovative, and low-cost strategies are used to achieve this growth. But with a little bit of light shed on how growth hacking works -- and how marketers have successfully experimented with it before -- you'll be on your way to producing your own significant results. What is growth hacking? Test your conversion points.

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The 17 Best Project Management Tools

Webbiquity

Pricing: $10 or $75 per month. Sample review: “While there are many Project Management Tools, Basecamp tends to be the most suited for B2B marketing agencies. With its robust functionality in the cloud, Basecamp is the perfect tool for large marketing teams within an agency.” — Oktopost. Pricing: $10 (iOS) or $30 (Mac).