Email Lists: Should You Rent or Buy?
The Point
DECEMBER 16, 2011
It’s clear that you need to include more proactive outreach to the type of prospects most likely to have a need for your new solution, even if they don’t know such a solution exists. Costs for bulk rental, often around 25 cents per name, can be less than traditional rental. Cost is around 65-70 cents per name.
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