How B2B Brands can benefit from Programmatic Marketing
Valasys
SEPTEMBER 13, 2019
According to a recent study by IAB, 65% of the marketers who leveraged programmatic advertising, 18% moved it in-house & 47% are planning to bring various functions in-house. digital advertising budget this year. This allows the publishers to better control the cost per mile (CPM) as well as their inventories.
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