Cost Per Thousand CPL MQL SMB 
Digital B2B Marketing
JUNE 7, 2012
SMB : Small and Medium Businesses. Generally used for paid media programs and calculated media cost divided by clicks. May also refer to media buys that are paid for based on the number of clicks (as opposed to CPM). CPM : Cost per 1,000 Impressions. CPN : Cost per Name. CPA : Cost per Action.
Brandpoint
JUNE 24, 2021
CPL: Cost-per-Lead. Calculate how much it costs to secure a new lead by using a simple formula: marketing spend / total new leads = cost-per-lead (CPL). You can determine the CPL for each of your marketing campaigns including webinars and events, display ads, paid media, paid social and more.
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