Cost per Lead Lead Scoring Market2Lead Marketing Mix 
LeadSloth
JANUARY 12, 2010
Malcolm Friedberg , Principal, Left Brain Marketing. Kristin Hambelton , Sr Director of Marketing, Neolane. Kevin Joyce , CMO, Market2Lead. Scott Mersy , VP Marketing and Products, Genius.com. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. Thought leadership?
B2B Marketing Zone Posts
MAY 3, 2010
HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. I wrote an eight part series on building an effective lead generation program a while back.
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