Adobe Experience Cloud Blog

JUNE 5, 2019

Marketing is rapidly transforming—from a cost center that supports sales and organizes activities to a revenue generator that sources and contributes to revenue. Digital marketing key performance indicators (KPIs). Prioritizing the right digital marketing KPIs. Which programs and channels perform best?

Demand Generation 134

Demand Generation Multi-Touch Attribution Demand Relevance 134

Launch Marketing

SEPTEMBER 29, 2017

The negative nodes of this challenge surface in a variety of ways, from executives voicing feelings-based qualitative generalizations of “I don’t think that we’re getting all we should be from our marketing” to others deep in data but shallow in confidence as to whether they’re really looking at the right information or asking the right questions.

Marketing Attribution 48

Marketing Attribution Lead Ranking Marketing Qualified Leads ROI 48

chiefmartech

APRIL 5, 2017

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Our Tools — Martech Stack. Hootsuite , a social media scheduling tool. So, how did we do it?

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Adobe Experience Cloud Blog

JUNE 5, 2019

Marketing is rapidly transforming—from a cost center that supports sales and organizes activities to a revenue generator that sources and contributes to revenue. Digital marketing key performance indicators (KPIs). Prioritizing the right digital marketing KPIs. Which programs and channels perform best?

Demand Generation 48

Demand Generation Multi-Touch Attribution Demand Relevance 48

Act-On

FEBRUARY 26, 2024

A/B testing is a method used to determine which version of an ad or landing page performs better. How to Find a Better Marketing Automation Solution Stop dreading your software. You deserve marketing automation that fits better with your team’s needs. Ad impressions are a performance metric used in advertising.

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

Adobe Experience Cloud Blog

MARCH 25, 2019

But while we may better understand marketing attribution , the technology, processes, and skill sets around it aren’t always so clear. In fact, only 25% of marketers are doing multi-touch attribution, according to the 2018 State of Pipeline Marketing Report. And nearly 30% aren’t using an attribution model at all.

Marketing Attribution 133

Marketing Attribution Multi-Touch Attribution Lead Ranking Allocation 133