Remove Cost Per Click Remove CPO Remove Funnel Advertising Remove Paid Social Agency
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Is paid social advertising still worth it in 2023?

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Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. I hired an agency. After a few months, still nothing, and at that point, I was convinced our audience either wasn’t on social media or they didn’t want to hear from us. My next move?

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?